100% Transparency We are Leaping Bunny Certified, Organic, Vegan, Paraben-Free, Sulfate-Free & we use Biodegradable Glitter!
What is transparency in relation to a company?
Transparency, in a business or governance context, is honesty and openness.
Why do we care so much? Read a letter from our founder.
We've all heard the horror stories about huge corporations and neglecting to disclose ingredients. The most common of which, in relation to beauty products, is the dreaded "fragrance" label. 'Fragrance' according to the FDA does not need to be defined. That pesky § 701.3(1)(2)(iii) is the culprit. 701.3 is all about protecting trade secrets. M'kay. Here is a simple solution... 'trade secrets' can be reviewed by the FDA. In secret.
For those of you who are not familiar with how production works, every factory that produces your goods knows your 'trade secret.' Also every employee who works in development or production. And the executives. So a few thousand people. And we know how hard it is for one person to keep a secret.
That being said, there are perfumeries that really do develop actual fragrances that are a secret. I've known perfumers who've kept their formulas only in handwriting & in a safe! I assume that 701.3 was created for these artists who are developing trade secrets that feed their families.
Bottom line? 701.3 is not legally relevant anymore.
A simple list of ingredients (without the actual formula or percentage amounts) found in a fragrance no longer meets the definition of a “trade secret” according to the Uniform Law Commission.
Magic & Manifest uses 'Fragrance' on some labels due to sizing restrictions, however, all ingredients are listed on our website under each product.